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Our story

How one leased apartment in Melbourne turned into 83 short-stay properties and a team of 25, in Jordan’s words.

Jordan Pham, co-founder of BNB Success, in a black quarter-zip with his arms crossed.

Jordan Pham, co-founder

Before this, I sold light bulbs to people who didn’t want them. I did night shifts in a cold-storage chicken warehouse, worked in a call centre, and never kept a retail job longer than three months.

I got a 97.95 ATAR and started biomedical science because it was the safe path, then dropped out after a year. Terence and I tried crypto, dropshipping and Amazon FBA. None of it worked. At 19 I lost $15,000 overnight on crypto and cried myself to sleep. It wasn’t really about the money. It was that I’d been chasing quick money with no skills and no direction.

Then I found a video about Airbnb arbitrage in America. I rang Terence that night and asked him, “What if we tried this in Melbourne?” He said, “I’m down, let’s do it.”

We sat in a co-working space for two or three weeks dialling agents back to back, and landed our first property about three weeks in. Then we got a lot wrong. Thousands overspent on furniture. Three weeks to fit it out, so three weeks of rent burned. A faulty washing machine that flooded the apartment, and carpets we fixed ourselves. Prices we set wrong.

“We got our first booking within an hour of listing... The guest paid us $625. We took home $521... and that was only for two nights. Our weekly rent for the place was $480.”

I was at the cinema watching Barbie that night while more bookings came in. Terence and I were texting each other, “Holy crap, we’re actually getting bookings.” We went all in after that.

It hasn’t all been smooth. At about five properties we took a guest off the platform who seemed a bit dodgy but was paying decent money. He set off the sprinklers and flooded the apartment, the units next door and below, and the building’s gym. We sat on five properties for five months after that, not sure it was worth it. Then we tightened how we screen guests and check ID, and started signing leases again.

Stan has been Terence’s best friend for years. He wanted to know what we were doing, Terence taught him, and he started alongside us at three or four properties. Then friends of friends asked for help. Once I started posting videos, so did a lot of people I’d never met.

These days we have an operations manager, a warehouse, our own cleaning team and an errand runner, so we’re completely hands-off the day-to-day. We spend very little time inside the Airbnb side of things now.

Jordan

What we run today

83 properties in Melbourne, looked after by a team of 25.

Properties we run
83
Gross booking revenue, July 2026
$479,649
Gross booking revenue, FY25-26
$3,994,563
Properties at the start and end of FY25-26
29 to 79

From our booking system, 27 August 2026. Most of these properties have less than a full year behind them. Gross booking revenue is what guests paid, before rent and every other cost.

The founders

Terence Mok talking with members at a BNB Success event.

Terence Mok

Co-founder

Runs the software side, including NightlyIQ. With a business partner he also built Keyus, an app that tracks key handovers for hosts, because our own properties needed one.

Jordan Pham in a black quarter-zip with his arms crossed.

Jordan Pham

Co-founder

Runs most of the live coaching calls. He’s also the one you’ll see on YouTube, Instagram and TikTok as @jorpham, doing portfolio tours and listing reviews.

Stanley Ma smiling at a BNB Success event.

Stanley Ma

Co-founder

Worked out how we furnish. He figured out what actually earns its place in a short-stay apartment, and took the cost of fitting out a two-bedroom from about $12,000 to about $5,000. That’s the method members learn.

From one apartment to 83

  1. The first apartment

    Jordan and Terence lease their first place in Melbourne, with $15,000 each.

  2. The first two students

    Both came through friends of friends.

  3. Jordan starts posting

    His first videos go up as @jorpham.

  4. Our first live event

    75 members in one room in Melbourne. Photos from the night.

  5. On A Current Affair

    Jordan appears in an eight-minute segment on rental arbitrage in Australia.

  6. NightlyIQ opens to members

    The pricing software we built for our own properties.

  7. 83 properties

    A team of 25, and more than 1,500 properties launched by members since January 2025.

  8. Sydney

    Our first live event outside Melbourne.

A few of the places we run

A compact living room with a beige sofa, a round timber coffee table and a window wall over the city.
A private terrace at dusk with wicker armchairs, a glass table and lit planter boxes.
A sunroom with a rattan chair, a floor lamp and a round coffee table with books and flowers.

Start with the free training.

Watch it first. If it sounds like you, apply and book a call with our team. We’ll talk through your budget, your time and which state you’re in.